Trial sign-ups by day
Event: ssot start trial 1 · by channel · Rolling last 30 days
30-day total: — · avg/day (excl. today): — ·
Trials by month (last 13 mo)
by channel · Last 13 months
13-mo total: — ·
Total from BigQuery; Meta from Meta Ads (Purchases Jan–Apr, PurchaseTrial May+); Google = total − Meta · manual refresh
Cost per trial by day
Ad spend ÷ trials · Last 30 days
30-day blended: — · spend — / — trials
Spend: BigQuery (via Claude Code) · Trials: PostHog · Rolling last 30 days
Cost per trial by month (last 13 mo)
Ad spend ÷ trials · Last 13 months
Spend: BigQuery (Google, Meta; Reddit excluded) · Trials: BigQuery total, Meta from Meta Ads · manual refresh
Trials by campaign, by day
Conversions per campaign · Last 30 days
Cost per trial by campaign, by day
Daily spend ÷ conversions per campaign · Last 30 days
Ad spend by day
Daily spend by channel · Jun 18 – Jul 17
30-day total: — · avg/day (excl. today): — ·
Ad spend by month (last 13 mo)
Total ad spend · Last 13 months
13-mo total: — · latest month is month-to-date
Trial → subscription conversion (45-day, monthly cohorts)
Per-customer: subscribed within 45 days of first trial
Month-1 net ROI by cohort
(trial price + $188/sub) − ad spend, ÷ ad spend
First-year net ROI by cohort (actual)
(trial price + 12-mo sub revenue) − ad spend, ÷ ad spend
Breakeven month by cohort (actual)
Month cumulative revenue covers ad spend
Net revenue to acquire each cohort (actual, 12-mo)
12-mo revenue − ad spend, per cohort
Subscription retention curve by cohort (actual)
Trial → subscription, then monthly renewals · % of trials still paying · ssot.transactions
Avg LTV to date · per trial: — · per subscriber: —